  | Laboratory of Dan Ariely, Ph.D. |   | | |
| | As a behavioral economist, I am interested in how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. Within this general interest, I am exploring a wide range of daily behaviors such as buying (or not), saving (or not), ordering food in restaurants, pain management, procrastination, dishonesty, and decision making under different emotional states. My hope is that a better understanding of human decision making will help us overcome some of our built-in shortcomings, and when this is impossible or difficult, help us set public policies that will make us better off. I have recently finished writing a book about my research http://predictablyirrational.com and I am hoping that someone, aside from my mother, will find it interesting.
I earned a bachelor’s degree in psychology from Tel Aviv University in 1991, master’s and doctorate degrees in cognitive psychology from the University of North Carolina in 1994 and 1996, and a doctorate in Marketing from the Fuqua School of Business at Duke University in 1998.
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